Mass media not only gives the latest news and trends Essay Example for Free

Mass media not unless when gives the latest news and trends EssayOver decades, mass media has been use to propagate teaching to the target consultation. It has been a powerful tool that has been used by different raft to express their interests on their audience. However, it comes with both supportive and negative lay outs to the society depending on the channel used. Sometimes, channels argon not sensitive on the kind of audience thus arousing fear, controversy, violence, or other emotions associated with the message being conveyed.Many experts have conducted interrogation on the effects of mass media on the youth (Guarino Carter, 2013). Their findings indicate that mass media has a compulsory effect on the young people due to its educative nature. However, they advise that the youth should be exposed to entropy that is in synch with their phylogeny phase. All the media sources enhance knowlight-emitting diodege through provision of breeding. For instance, news in creases self-awareness by update the audience nearly the daily events happening in the society.This develops tie in about well-disposed issues within the world segment, which is most productive. Mass media not only gives the latest news and trends, but also contributes to the enhancement of vocabularies and direction of language. Young Launer (2011) explain that advancement of general knowledge leads to the rise of a youthful population that is capable to express their views with appropriate language that alleviates conflicts and controversies as a result of misunderstandings. The print media is snappy for the development of a reading sociableization in the society.The habits ensure that the youth are well informed on the tender trends and other aspects that are vital for socio-economic growth in the whole social matrix (Bacal, 2013). Studies indicate that the methods used to deliver information influences the cognitive processing cogency of the audience. Moreover, the met hods improve the learning progress of the youth since their brains are at their optimum learning phase. Axon (2011) states that signifi dissolvet knowledge gains have been witnessed when the surgical incisionicipants are exposed to authoritative affairs, social issues, and other forms of information based on vary contexts.Due to the broad range of information being propagated, mass media overwhelms us with tons of information. The nature and amount of information increases the brains capacity to gain more knowledge. So, mass media creates an avenue that stimulates the need for exploration and curiosity, which are essential for effective development of the brain (Donohue, 2011). In addition, mass media develops the reflective segment of the brain that processes the factual, objective, and analytic elements, which influence response to varying situations.The development of this segment leads the person to have rational thoughts they are the ones that determine the formulation of re sponse depending on the situation. Therefore, the youth who are conversant with the dynamics of mass media develop a balance between the true world and the environment created by media activities. The efficiency of knowledge acquisition and retain great power depends on the ability of the mind to access long sequences of information and putting it together in order to establish relationships.Wilson (2011) explains that our culture is dominated by activities which improve declarative memory if well utilized. Therefore, mass media is a major indorser to the development of various segments of the brain, which is an advantageous effect on the young population since they are a part of the target audience. In his article, Debatin (2013) further explains that mass media has profound effects on the modern culture. The availability of uniform information influences the social behavior of the youthful population due to the nature of messages being propagated.They not only promote the inte nded interests, but also stimulate attitudes, moods, and other forms of emotions that define social behavior. Therefore, mass media influences the mutation of the social and cultural values of the general audience. The influential nature of media contributes to supreme development of thoughts and behavioral patterns of the youth. The media has contributed to peremptory transformation of the way people think. In reference to Gentile (2011), cultivation of good behavioral patterns strengthens the social bonds in the community.It also creates a young population that is able to work and live together as a way of developing the country. The advent of media technologies that enable propagation of information to all population segments has led to effective social control. Through media, announcements, advertisements, and messages that require the audience to follow some form of instruction is possible. This has been make successful by the strong link that exists between the youth and ma ss media (Gunther, 2013). Its positive effect has created an audience that is obedient and flexible to the changes occurring in the society.In addition, the media influences the health status among the youth by providing educative programs about physical fitness and diet. The programs can be used to influence the lifestyle of the young people by offering nutritional recommendations that promote a healthy lifestyle. Statistics indicate that commercials that encourage healthy eating give birth fourteen percent of the time spent by the youth in mass media platforms (Moran, 2013). Since the young people make up the most active population segment, many companies target them.Products such as intoxicant and cigarettes are mostly consumed by the young people. The mass media can be used to influence their outlay behavior through passive advertisements, which discourage their use. Therefore, the mass media can be used as a positive influence on the social behavior of the target population (Sterin, 2011). Oliver Jinhee (2012) explain that one of the positive media effects is the enhancement of interpersonal relationships and communication. They further elaborate that the interpersonal relationships developed influence the complex social dynamics.This is because the messages propagated affect the social institutions depending on their context as a major deciding factor on the choice of their response. Therefore, the efficient delivery of information to the target audience is a fundamental factor for find effective interactions in the society. Porfilio, Car, Miranda (2011) state that media activities change peoples perspective on various issues that affect society. These activities cultivate positive perceptions on the modern youth over time due to continuous exposure to mass media.Although the first appearance of perceptions is a complex process, it shapes the methods, which the audience approaches social challenges resulting to the development of develop social n orms. Therefore, the role of mass media in manipulating perceptions within the social context comes with positive consequences on the young population. In conclusion, the amount of benefits derived from mass media depends on how its capacities are utilized. Its influential nature can be used to create social trends that promote better lifestyle, which is an essential factor for optimizing human capital.In addition, it has made the world a global village where information reaches its target audience within a short time irrespective of their locations. This availability of information is vital for expanding the information processing capabilities of the modern young population. It also expands the knowledge base and command of various issues of concern in the society. At the same time, it creates self-awareness and a sense of responsibility among the young population. Therefore, the mass media has positive effects on the population segment under consideration. References Axon, D.(2011 ). Effects of Mass media on the Society. Retrieved April 30, 2013, from American discourse diary http//services. trueserials. com Bacal, R. (2013). Mass Media and the Effects on Society. Retrieved April 30, 2013, from Presse Radio http//www. presseradiotv. com Debatin, B. (2013). Media Ethics in a Fast Changing Media Environment. Retrieved April 30, 2013, from daybook of Mass Media Ethics http//www. tandfonline. com Donohue, T. (2011). Mass Media Flow and Differential Growth in Knowledge. Retrieved April 30, 2013, from semipublic Opinion every quarter http//poq.oxfordjournals. org Gentile, W. (2011). Impact of media use on children and youth. Retrieved April 30, 2013, from National Institutes of Health http//www. ncbi. nlm. nih. gov Guarino, M. , Carter, B. (2013). The rise of new media and Internet power schemes An restore study of social media rise. Retrieved April 30, 2013, from Academia. edu http//www. academia. edu Gunther, A. (2013). The Persuasive Press Inference Effect s of Mass Media on Perceived Public Opinion. Retrieved April 30, 2013, from Communication Research http//crx. sagepub. com Jacobs, R. (2012).Race, Media, and the Crisis of Civil Society. Retrieved April 30, 2013, from http//www. diesel-ebooks. com Moran, M. (2013). Understanding the Global TV Format. Retrieved April 30, 2013, from http//www. diesel-ebooks. com Oliver, M. , Jinhee, B. (2012). Exploring Implications of Perceived Media Reinforcement on Third-Person Perceptions. Retrieved April 30, 2013, from Communication Research http//crx. sagepub. com Porfilio, B. , Car, P. , Miranda, M. (2011). Youth culture, the mass media, and democracy. Retrieved April 30, 2013, from Academic Exchange Quarterly http//rapidintellect.com Sterin, C. (2011). Mass Media Revolution Kindle Edition. Retrieved April 30, 2013, from http//www. amazon. com Swanberg, A. (2013). The CNN effect can the news media drive social trends. Retrieved April 30, 2013, from CNN http//www. cnn. com Wilson, B. (2011). T he Anatomy of Mass Media. Retrieved April 30, 2013, from Journal of Media Psychology http//services. trueserials. com Young, M. , Launer, M. (2011). The Impact of New Media on Traditional Mainstream Mass Media. Retrieved April 30, 2013, from BBC http//www. bbc. co. uk