Volkswagen Polo Advertising

Volkswagen Polo advertizing Marco Mannoni Eric Sabatino Volkswagen, which means peoples railroad car, is one of the most merchandising automotive companies in history. It has three cars in the top 10 list of best-selling cars of all time, the Volkswagen Golf, the Volkswagen Beetle and the Volkswagen Passat. The protagonist of the Volkswagen Polo advertisement is a student who is bullied by a group of cool guys. The situation changes when he gives a drive to one of the most beautiful girls of the enlighten with his Polo.At the end of the advertisement the bullied guy give look more cool than the other guys thanks to a lampoon associated with the qualities of his car, the Volkswagen Polo. The purpose of the advertisement is to persuade untested people that Volkswagen Polo is a young car and its made for them. As we can see in the advertisement there are only young people who act young, for example the jocularity that makes the advertisement funny is made only thanks to the qualit ies of the car and the behavior of the protagonist if the car wasnt powerful and the driver wasnt driving hard, the trick couldnt flip been made.The advertisement is surely oriented towards a male audience. If we look at the ad we see that the actors are only students, probably university students. The joke that makes the ad funny matches with young peoples habits and behavior. This means that the target market for this advertisement is very small, it probably goes to a minimum of 18 geezerhood old (the age you can get the driving license) to a maximum of 23 years old (possibly your last year as a university student).This in addition means that the people who are the target maket probably dont have any personal income and the car is supposed to be a founder by their parents. The prototype of the target market for this ad is a middle-class 19 years old student who has just graduated from high school and deserves something very cool to start his new college experience in a positi ve way. The advertisement personality is particularly strong and it promises to the clients that they are going to secure one of the best young and also cool cars on the market.The product, a car in this case, is necessary for almost everyone in the world, but considering the target which the advertisement is addressed to, it is not strictly necessary. Were not talking about a mobile phone or a high school degree, umteen young people use public transportations and go wherever and whenever they want with them. The advertisement wants to make its target market understand that Volkswagen Polo is not a vehicle, it is an experience.The emphasise on the feelings rather than on the technical qualities is supported with a very young advertisement which doesnt focus on the car itself but instead focuses on whos driving the car and how he looks and behave. The media used for this advertisement is internet. The only use of internet is justified by the content of the advertisement which cou ld have been felt rude and controversial if aided on television. The fact that the ad is available only on the internet consents Volkswagen to look fashionable and trendy to its young clients and to dont ruin the reliable image that it has with older people.